Alright, I searched the forums for this, but couldn't find anything related to renaming bots. I've successfully been able to spawn vehicles in the debugger, reassigning bots from Axis to Allies, and vice-versa. But I have yet to find out how to rename bots.
I tried in the console with the "player.name" command. It doesn't seem to work though… as it says "property is readable only.".